Institute / Research Cases / QS-RC-036
Konosuke Matsushita
A boy sent out as an apprentice at nine built, within one lifetime, a business begun in a two-mat rented room into a global company. He was the founder of Matsushita Electric (now Panasonic), called “the god of management.” He founded the company three years after his marriage. Its incorporation and the starting point of its post-war rebuilding were both placed in void years. Why those years? And why did the succession pass to ties that came from outside the bloodline? From birth to his death at ninety-four, set against the phases of destiny and time.
At a Glance
The case
- Subject
- Konosuke Matsushita — Founder, Panasonic
- Period analysed
- 1894–1989
- Three pillars
- Day 癸酉 / Month 乙亥 / Year 甲午
- Void branches
- 戌亥 (Dog–Boar)
- Void decades
- Never within his lifetime
- Destiny area
- 0.16 The area of the triangle formed by the three pillars on the sixty-cycle circle (maximum 1.30)
- Format
- PDF, 15 pages — written in Japanese
- Price
- ¥50,000 including tax
Research Brief
What the case shows
- A destiny with much missing — a void in the seat of society, and a hidden knot between year and month that gives birth to dreams.
- A destiny whose fortune begins to move with marriage: two years after marrying he went independent, and three years after, he founded the business.
- The key moments of the first twenty years — the declaration of mission and the incorporation — fall inside the decade in which ancestral grace is at work.
- The incorporation and the start of post-war rebuilding were both placed in void years. Even so, the business endured on a global scale.
- At the bottom of the decade that drains the energy supporting his life, the calendar of his birth year came round and revival began.
- The succession passed to ties that came from outside the bloodline — and those ties continued across generations.
- He yielded the summit, returned to the front line as an acting head, and withdrew in the year he announced he would withdraw.
Questions
The questions the report answers
- Why were both the founding and the incorporation placed in void years?
- How was his marriage bound to the start of the business?
- Why did the succession pass outside the bloodline?
- After yielding the summit, from which seat did his strength show most?
Public Record
The record, year by year
Selected events from the public record. Analysis and judgement are given in the report itself.
| 1894 | 甲午 | 27 Nov — born in Wakayama |
| 1899 | 己亥■ | His father fails in rice speculation; the family loses its fortune |
| 1904 | 甲辰 | Sent to Osaka as an apprentice |
| 1910 | 庚戌■ | Joins Osaka Electric Light |
| 1915 | 乙卯 | 4 Sep — marries Mumeno Iue |
| 1918 | 戊午 | 7 Mar — founds Matsushita Electric Housewares Manufacturing Works |
| 1932 | 壬申 | 5 May — declares the company’s mission |
| 1935 | 乙亥■ | 15 Dec — incorporates Matsushita Electric Industrial |
| 1946 | 丙戌■ | 3 Nov — founds the PHP Institute |
| 1952 | 壬辰 | Technical alliance with Philips |
| 1961 | 庚子 | Jan — yields the presidency, becomes chairman |
| 1964 | 甲辰 | Jul — the Atami conference; returns to the front as acting head of sales |
| 1973 | 癸丑 | Steps down as chairman; becomes executive adviser |
| 1979 | 己未 | Founds the Matsushita Institute of Government and Management |
| 1989 | 己巳 | 27 Apr — dies at ninety-four |
Year pillars change at Risshun, in early February. ■ = void year.
Contents
15 pages
- Destiny profile and chart
- Yin and yang charts
- Rank and type
- Ten-year phases
- Set in motion by marriage
- The decade of the shadow star
- The void windows
- Valley and revival
- The karma of succession
- Ties from outside
- Short of the summit
- Lifelong service and four reversals
- Timeline chart
- Public record
- Conclusion
Purchase
Order this Research Case
¥50,000incl. tax · PDF · Japanese
Email the case number QS-RC-036. We reply with an invoice; the PDF follows once payment is confirmed.
Analysis supervised by FAITH (Makoto Tokunaga) — MSc Economics, University of Warwick · CICP · Shugakuin Saii